Online Marketing Overview for the Cash & Membership Chiropractic Office | Online marketing

Because online marketing is a vast universe of promotional opportunities it can also become an equally huge source of confusion for small business owners.Most chiropractors are no different.In a nutshell you should work your online marketing from 3 angles.

Social Media Marketing

Search Engine Optimization (SEO) Marketing

Advertising (Online Ads such as Google Ads) Marketing

Arguably, all 3 approaches have equal importance in the world of marketing your small business online.Social Media MarketingYou are no doubt familiar with social media.It’s comprises the faddish world of sites that allow you to keep up with friends, family and celebrities all while telling everyone about everything going on in your own life – should you choose.Beyond the personal boundaries of social media, the business application can prove quite impactful by simply getting a well-crafted business page set up and driving traffic to it. From there just stay actively engaged with those people and you will accomplish top of mind awareness.Supply valuable and thought provoking content with an occasion self-serving promotion such as an upcoming Patient Appreciation Day.Once you are active on the 4 or 5 most popular social media sites, you may consider a platform such as Hootsuite (Hootsuite.com) that will allow you to post from one place and have it populate onto many social media platforms.SEO MarketingTo break SEO marketing down into its most basic explanation coupled with advice, you want to create links pointing to your website.That simply means you want to create a ton of original content (just like this article is for my website) and put your website URL (address) somewhere in it so that people can click it and land on your site.People landing on your website is called your traffic.The more traffic you get, the cooler the search engines think you are and the more your phone will ring.Marketing with Paid AdsAnother way to get traffic is to pay for it.Using Google as the obvious search engine example, you can run what are called Google Ads using their AdWords campaign function.To do this you simply need a Google account and some time on your hands to learn the basics of how to run ads.There is an art and science to running effective ads but well worth your time spent. My own Express Chiropractic office gets 40% of new patients from online marketing efforts, a percentage of which is well crafted paid ads.Another 40% of my patients come from unsolicited patient referrals. Why do I mention this in an online marketing article? Because if you put out all the time and effort it takes to build and maintain an effective online presence just to have those people come in and not have an incredible experience in your office then all that effort was for nothing.And you are going to need to keep spending money to fill the clinic because your existing patients aren’t helping out.Bottom Line for Cash and Membership PracticesOnline marketing is all about having an even split of ads, social media posts and high quality original content floating around on the web. You will never over market online and especially when the bulk of it is proving valuable information verses self-promotion.This means you and your staff can and should always be marketing during any down time.Whether writing an article, a press release, a social media post or online ad there is more to get done than you could ever possibly keep up with.For the Cash/Membership chiropractic office the focus should largely be on your philosophy about health (Salutogenesis vs Pathogenesis, etc.) and the benefits of care and services you offer (No appointment needed, No insurance needed, etc.) along with occasional promotional information (first visit special, etc.).In other words, how you are different than the typical insurance based chiropractic office. By setting yourself apart, the wellness chiropractic niche in your community can better identify that you are the right chiropractor for them.

Choosing an NMLS Mortgage License Education Course Provider | Education

Every Mortgage Loan Originator licensed in the United States must complete Pre-License Education in order to obtain a license and Continuing Education each year in order to renew the license. There is a federal mandate that each state require at least 20 hours of Pre-License Education and at least 8 hours of Continuing Education each year after the license is approved. And many states have decided to require additional “state-specific” Pre-License and Continuing Education on top of the federal mandated minimum requirement. If a Loan Originator obtains licenses in many states, there could be a lot of Continuing Education required each year, which brings us to our main topic. How do you choose a Mortgage License Education Course Provider that can make this process as simple and painless as possible?Availability of Courses – Each Mortgage License Education Course Provider must get their courses approved through the NMLS (Nationwide Mortgage Licensing System). Some Course Providers only get the main 20 hour Pre-License Education and 8 hour Continuing Education, so if you are licensed in any states that require state-specific education, you’ll have to do that part with another Course Provider. Most Course Providers only get some of the state-specific education approved for the larger states, because it is very time consuming to get approved and maintain if they don’t have enough customers taking the courses. Very few Course Providers get the state-specific Mortgage License Education Courses approved by the NMLS in every state that requires it. If licensed in many states, it is best to find one of these few Course Providers that offer all courses.Course Formats – The Course Providers are able to provide Pre-License Education in 3 formats: Classroom, Webinar, and Online Instructor-Led. Classroom is a live course in-person. Webinar is a live course via a webinar online. And Online Instructor-Led, which is by far the most popular, is an online course at your own pace with a small amount of instructor involvement to meet the NMLS requirement that there be interaction between the student and the instructor. Due to the instructor interaction, the Online Instructor-Led courses must be done within a certain window of time. Usually 2 days for a few hour course up to 12 days for a 20 hour course. For the Continuing Education, Course Providers are able to offer all of the same course formats as the Pre-License Education plus an Online Self-Study format. The Online Self-Study format is virtually identical to the Online Instructor-Led format, except that there is no window of time that the course must be completed in and there is no instructor interaction. For most people, the Online Self-Study format would be the best option for the Continuing Education. Not all Course Providers offer all Course Formats, so you will want to find a Course Provider that offers the formats you prefer.Technology Platforms – Specifically for the most popular Course Formats, Online Instructor-Led for the Pre-License Education and Online Self-Study for the Continuing Education, the technology platform of the Mortgage License Education Course Provider is critical to making the process smooth. The NMLS has specific guidelines on how the Education Course must operate regarding timing of the course, instructor interaction, timing out after a certain period of inactivity, verifying that the person taking the course is the actual Loan Originator, etc. However, the Course Providers have a lot of flexibility in making the compliance with these requirements as painless as possible. There is a huge difference between Course Providers so you may even want to ask to test their systems out before purchasing courses, especially if you are licensed in a lot of states or are making the decision of what Course Provider to use for many Loan Originators.Customer Service – In my experience, this is by far the most important factor. Issues will come up such as courses not reporting to the NMLS properly, course windows ending before the course is completed and the need to reschedule, questions about what Mortgage License Education Courses are required for a new license or continuing education to renew your Loan Originator Licenses, or even just issues navigating their website. When these issues come up, you want to have someone at their office that always answers the phone during normal business hours so you can quickly resolve these issues. I have found that not all Education Course Providers have the same excellent customer service that you would expect. This is critical. If you start finding that the responses from customer service are slow or inadequate, then it is probably time to start looking for a new NMLS Mortgage License Education Course Provider.

Reasons Why You Should Consider Setting Up An Online Business | online business

If you are contemplating setting up an online business from home, but are not sure if it is the right option for you here are some reasons that may help you to make up your mind. The internet has allowed many people to earn their living in a new and exciting way. While it is not as easy as some of the hyped up sales pages would suggest, there are real reasons why this way of working may be for you.If you are looking for security in the way you earn your income, setting up an online business is perhaps one of the best ways to ensure that your means of earning a living is secure forever. Why? Once you have learnt the skills needed to make money online, and like any other skills they are easily learnable, if you take the time and effort to do so – you will be able to turn your hand to earning money in a variety of different ways on the internet. It is a smart way of working rather than working hard at a single job over which you have no control. This single job may be taken away from you for a number of reasons like redundancy due to the current poor economy or the owner may decide to retire and close down.If you are a mother with young children at home then setting up an online business from home can be a solution to many problems like the costs of childcare, commuting expenses and office clothing costs too. With some careful consideration and organization you can work from home and take care of your children at the same time. During short breaks from your computer you can then attend to household chores such as hanging out the laundry, bringing it in, cleaning and care of your home, preparing evening meals for the family and be at home with school age children who may be ill for the day. Although these appear to be mundane issues, they can cause problems for working parents of young children. Working from home gives you the chance to take care of them and still be in a position to earn some income too.Setting up an online business allows you the freedom to choose a niche area in which to work, When choosing a niche market to serve with your online business you are able to make that choice yourself. This means that we are able to determine our own working conditions and environment, and do something that will make us happy. When you start a small business online you are in control of your very own destiny. This means that whatever you do will increase your income and not that of an employer. You can also decide when you want to work and when you will take time off to be with your family and attend important events without having to consult with an employer.As the internet has a global reach you will be able to compete on an equal footing with the “bigger boys” who in the offline world may have had more resources to reach customers further away than a smaller business who has a smaller budget with which to work. Setting up an online business allows you to expand your potential customer base and therefore gives you the freedom to think big.It is realistically possible to start a small business online with very little funds. When you are starting out all you really need is a domain name, hosting and an autoresponder service. You can begin setting up an online business for less than forty dollars. Of course you will short cut the learning curve if you are able to take a course on how to start an online business from home. Forty dollars would not allow you to start an offline, more traditional brick and mortar business.The biggest reason to consider setting up an online business is the potential to earn as much income as you want. When most people work in a normal corporate job their earnings are limited in the hours they can work each day. On the internet, you can set up an online business where you earn multiple streams of income and where you are not required to be there to make the money. Once you have set up a product and marketed it, that site, potentially, if done correctly, can earn income for you while you sleep or set up other sites.So, as you can see the internet enables you to work smart not hard. Don’t you think you owe it to yourself to consider setting up an online business to reap all these rewards?