Educate Customers: 11 Ways Of Educating Clients In Your Business | Education

Educate customers to increase sales and profits in your business! Always bear that in your mind! And give it first priority when you start a business! To effectively educate your customers, research about what they need to know first. Secondly, use the information you get to select the most effective ways of conveying it to your targeted customers.How do you educate customers?There are a number of methods in which you can educate your customers. Some cost money while others don’t. Let me share with you 11 most effective ways of educating your clients.- Write articlesArticle writing is one of the most effective ways in which you can educate clients. If you have a website, posting educative articles does wonders. If you don’t have a website, you can still write articles and post them in local newspapers. This helps your potential customers to learn about your products or services.- Offer samplesSamples offer a chance to your potential customers to learn more about your product/service. For instance, giving a free trial of a product you sell online is one way through which you can educate customers.- Share information on a CDPrepare your information on CDs. This is easy. It’s a method used by many people. You just have to look for your targeted customers and give out CDs to them.- Write a bookEducate your customers through writing a book about your products or services. Most successful entrepreneurs have written books on the products they offer.- Run talksEducate customers through talks. You can organize these talks at your own business. You can also organize them on a special occasion. Look for opportunities where you can talk to your targeted customers.- Participate in exhibitions to educate customersExhibiting at conferences and shows is an effective method to make contacts with decision makers in organizations and businesses. Normally, such exhibitions attract people who are hungry for information. Take advantage of them! Use them to educate your clients!… what else can you do to educate them?- Give online demonstrations / presentationsDo you have a website? You can educate customers by sharing information on your website in form of presentations. When people visit your site, they can easily learn about your products / services.Not having a website? Don’t worry! Join social networks like Facebook! For instance, you can create a Facebook page. Ask your customers to like it. Post there educative information regularly! Videos are good indeed for this kind of task. Don’t like Facebook? No problem. Other social networks like LinkedIn, Twitter, etc… can serve the same purpose. Join one of your preference!- Frequently Asked Questions (FAQ)FAQ is a very effective method you can use to educate customers if you have a website. Most businesses with online presence use this method.- Offer trainingTraining is so much used to educate customers. For instance, if you promote health products, you can organize a training at your own business to train people on the products.- Give demonstrations.Use demonstrations to educate customers about your business. There are various ways of doing this. Your challenge is to look for the most effective ways to deliver your message. Be creative! You will win!- Use teleconferences.Teleconferences are meetings with two or more participants using more sophisticated technology than a mere two-way phone connection. It can be an audio conference or a video conference. Teleconferences are a modern method used by an increasing number of businesses to educate customers.Finally, as you educate customers in your business, you should be creative with your approaches. Find out what your customers already know about your business! Find out what more they need to know! Select the best ways to deliver the information. Deliver it continuously! Make a follow-up on the effectiveness of your customer education!

Healthcare Data Warehouse: Why You Need One? | healthcare

We often hear a lot of questions when we talk about healthcare clinical data warehouse, such as: Is data warehousing in healthcare necessary? How important it is to have a tool like a clinical data warehouse for Hospitals and Medical Centers? Can business intelligence (BI) be the answer for hospitals looking for data-driven improvements and cost reduction? Yes… with new and improved techniques to handle BI and clinical data warehouse you can unlock the value of data and here’s why.In a rapidly transforming healthcare industry, the need for business intelligence (BI) and analytics is perhaps not too difficult to surmise, especially if you look at your organization’s business intelligence strategy in terms of long-term and sustainable clinical data warehouse. You need to ask is: What exactly is my organization’s business intelligence strategy? But regardless of your organization’s answer, the term business intelligence can still no doubt be difficult to define and may have multiple meanings, which leaves organizations wondering where to turn for a solution.Understanding BI and Healthcare Data WarehousingSimply put, data aggregated from different transactional sources of a corporation or health system can be organized, catalogued and structured according to your need. All these huge quantities of data generated from multiple source systems of your organization enables understanding and facilitates informed evidence-based decision making.Data/information generated from both internal and external source systems facilitates population-based queries, research and analysis. Internal data can be from costing or financial systems or electronic health records (EHR) systems or EMR or clinical sources and external data can be from state or federal government. The more you use data, the more you achieve a greater understanding of it and helps you make informed decisions which are intrinsic to any organization’s operating efficiency and cost reduction efforts.Conversely, locating the data you want from the right source can be a time-consuming manual process. People spend a lot of time and effort to gather or compile the desired data from the diverse systems of your organization and finally come up with something that makes sense for your executives to be up to date with the required information. This is where Business Intelligence comes into the picture. It helps in streamlining and scaling the process of converting raw data into meaningful bits of information that enables healthcare managers to take effective decisions and gain better business insight. That’s what BI means.On the whole, business intelligence integrates business, financial and clinical data into an effective data warehouse. In other words, healthcare providers use the data gleaned from these data warehouses to be able to streamline patient care, patient safety and outcomes while also complying with regulations and standards. Using data gleaned from the data warehouse, executives can base their decisions on facts and not merely on intuition.Think of a data warehouse as a large kind of reliable, centralized library of hospital, clinical and financial data and information that can be repeatedly accessed not only for the purpose of information processing or management reporting but also address specific concerns relating to patient safety, patient health outcomes and state or federal government-regulated healthcare reforms implementation.Healthcare delivery is definitely going digital. According to a recent prediction made by Gartner, in the current year the business Intelligence and analytics market is going to touch $16.9 billion (that is £11.6bn), growing at 5.2 per cent. In this context, we can say that the demand for data-driven operational care takes on new urgency.Cloud and Predictive In Healthcare Data WarehousingThrough cloud-based technology: Rather than having information scattered throughout an infrastructure abyss, a cloud-based technology centralizes stored information in turn allowing for speedier access and scalable solutions that can be used or marketed to a variety of practices. There is no need for a highly complex, expensive IT infrastructure and access to numerous features conveniently located at a secured data warehouse facility, thus eliminating the need for a user to be trained on multiple programs. Cloud-based platforms can help your business grow, regardless of its size and type.Through predictive analytics platform: Predictive Analytics component (or standalone option) enables data to be absorbed from diverse source systems. This platform draws patient data from various source systems and condenses that information to identify, analyze, diagnose, and treat according to patient symptoms and history. The predictive analytics framework identifies concrete evidence for successful diagnosis.As far as the technology-specific domain of healthcare, medical claims processing is concerned, advanced analytics tools can help organizations analyze real-time information on their claims. This will ensure that the right information is presented to the right users at the right time. The specialized services can include service offerings in conjunction with medical claims processing, these are application development, product engineering, and essential managed services catering to the key segments of the healthcare ecosystem covering providers, payers, and pharmaceutical companies.Put it all together, healthcare data warehouse with business intelligence are playing a major role in providing customizable dashboards, reports, and application features by creating a user-friendly environment that staff and multi-tier user levels can easily navigate and access the appropriate information in real-time. To be able to tackle the core internal information management issues, data warehousing techniques can help you maneuver all your pertinent data assets, logically and securely, while reducing your spiraling costs.

Online Marketing Overview for the Cash & Membership Chiropractic Office | Online marketing

Because online marketing is a vast universe of promotional opportunities it can also become an equally huge source of confusion for small business owners.Most chiropractors are no different.In a nutshell you should work your online marketing from 3 angles.

Social Media Marketing

Search Engine Optimization (SEO) Marketing

Advertising (Online Ads such as Google Ads) Marketing

Arguably, all 3 approaches have equal importance in the world of marketing your small business online.Social Media MarketingYou are no doubt familiar with social media.It’s comprises the faddish world of sites that allow you to keep up with friends, family and celebrities all while telling everyone about everything going on in your own life – should you choose.Beyond the personal boundaries of social media, the business application can prove quite impactful by simply getting a well-crafted business page set up and driving traffic to it. From there just stay actively engaged with those people and you will accomplish top of mind awareness.Supply valuable and thought provoking content with an occasion self-serving promotion such as an upcoming Patient Appreciation Day.Once you are active on the 4 or 5 most popular social media sites, you may consider a platform such as Hootsuite (Hootsuite.com) that will allow you to post from one place and have it populate onto many social media platforms.SEO MarketingTo break SEO marketing down into its most basic explanation coupled with advice, you want to create links pointing to your website.That simply means you want to create a ton of original content (just like this article is for my website) and put your website URL (address) somewhere in it so that people can click it and land on your site.People landing on your website is called your traffic.The more traffic you get, the cooler the search engines think you are and the more your phone will ring.Marketing with Paid AdsAnother way to get traffic is to pay for it.Using Google as the obvious search engine example, you can run what are called Google Ads using their AdWords campaign function.To do this you simply need a Google account and some time on your hands to learn the basics of how to run ads.There is an art and science to running effective ads but well worth your time spent. My own Express Chiropractic office gets 40% of new patients from online marketing efforts, a percentage of which is well crafted paid ads.Another 40% of my patients come from unsolicited patient referrals. Why do I mention this in an online marketing article? Because if you put out all the time and effort it takes to build and maintain an effective online presence just to have those people come in and not have an incredible experience in your office then all that effort was for nothing.And you are going to need to keep spending money to fill the clinic because your existing patients aren’t helping out.Bottom Line for Cash and Membership PracticesOnline marketing is all about having an even split of ads, social media posts and high quality original content floating around on the web. You will never over market online and especially when the bulk of it is proving valuable information verses self-promotion.This means you and your staff can and should always be marketing during any down time.Whether writing an article, a press release, a social media post or online ad there is more to get done than you could ever possibly keep up with.For the Cash/Membership chiropractic office the focus should largely be on your philosophy about health (Salutogenesis vs Pathogenesis, etc.) and the benefits of care and services you offer (No appointment needed, No insurance needed, etc.) along with occasional promotional information (first visit special, etc.).In other words, how you are different than the typical insurance based chiropractic office. By setting yourself apart, the wellness chiropractic niche in your community can better identify that you are the right chiropractor for them.